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I arrived in NY Saturday evening, and Sunday was over at the behemoth Fancy Food Show, which was no less than the size of 20 supermarkets in one place, with thousands of food items being displayed. I was lucky enough to be able to squeeze in meetings with all the people I had intended to meet, making for a very productive day.

Monday was an absolutely crazy day running around getting ready for Food Fete. I had to head over across town before ten am with 100 boxes of chocolate for the press bags, which I somehow managed. But when I arrived, I found there had been some minor damage and condensation on the additional chocolates that had been shipped in from the fulfillment center. Fortunately, there was still enough good products to go around.

I headed back across town, only to return again at 3 to set up my table, then back out across town again. I had been waiting for my suit and chef’s jacket to get pressed; they weren’t able to hand it over any earlier than the 5 pm deadline I had been promised, and only managed to do so because I went to the shop at 4:45 and it still wasn’t ready, so they delivered it to my door at 5. I threw everything on, grabbed my stuff, and headed back out again across town to the event, which was full when I arrived, even though I made it at 5:30, when it was supposed to just begin.
Aequare Chocolates Founder Jeff Stern (Me) at Food Fete in YC

We met dozens of friendly, and mostly seeming rushed, editors, who were probably trying to make their way through as many tables as possible in the short time available. I don’t think we spoke with anyone for more than 5 minutes, but having met over 30 writers or editors of some sort, that’s nearly one every four minutes. We got our first mention as one of Food Fete’s favorites here!


Welcome to Destination Ecuador!

Welcome to Destination Ecuador! My family and I have been living in Ecuador for the last four and a half years. We’ve dealt with the worst kinds of red-tape, searched out or ended up making hard-to-find ingredients ourselves, imported equipment for making chocolate confections, learned the import-export business...Continue >>

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