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A few weeks ago I posted an ad for chocolate classes on the bulletin board available in a certain mall here. This mall is known for its few exclusive shops and restaurants. They have a board where you can post homes for sale/rent, items for sale, etc. To get your ad up, you pay $5. Initially, they were very hesitant to put it up-there’s an ice cream store in the mall that also sells chocolates, and our small ad could be competition! As long as we were not selling chocolates, and we had to reassure them several times we were NOT advertising the sale of chocolates, it would be ok.
It’s not unusual here that there is an attempt by businesses to maintain a stranglehold monopoly on their slice of the pie. In the case mentioned above, the owners of the mall are also the owners of the ice cream/chocolate shop, so they can write their own rules. But you’ll also find malls where they won’t allow a competitor in because that might make the existing tenant unhappy, and create the dire threat, the terrible evil, the menace, of competition!