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I met with a publisher of a restaurant guide earlier this week to discuss placing an advert, and to discuss other marketing possibilities. We talked up a bunch of ideas, and reasonably so, they wanted to try the chocolates before perhaps helping market them to some of their current clients. I was glad to oblige.
The response I got was a little cool-“You have an interesting product.” Well, that’s not saying much, either negative or positive.
I began to think this over, and realized, that while they might save me a great deal of time by being able to market and “endorse” my product, I don’t see any reason why they should be the arbiters of taste. Especially when I have gotten a positive response from all my clients. They would, of course, also be interested in taking a cut of the sales they generate for me.
In our discussions it quickly became apparent, as is often the case here, that they know little about chocolate production in Ecuador and that the lack of quality chocolate is probably the greatest barrier to making a high quality bonbon or truffle. I work with the best stuff that is available, in my judgement, and have had only positive comments, both here and in the US. So why they were so quick to judge the product as “interesting” did not please me.
I will continue to market on my own and given the current demand and interest in the product, I’m sure we’ll do just fine.